Born for the Wild.
Crafted for the Bold.

The Beginning

Meet Coyote Creek Co.

The elevated style of the Southwest

Hey, we’re Michaela and JJ Roberts, the owners of Coyote Creek Co! Coyote Creek Co. was built on hard work, family values, and deep Western roots. What started with a small-town boy from Quemado, New Mexico, and a small-town girl from Animas, New Mexico, coming together has grown into something much bigger than we ever imagined. From ranching and rodeo to building a life centered around faith, family, and tradition, our journey has shaped who we are today.

As the Roberts family, we are blessed to be raising our two children, Dixson and Maisie, who inspire us every day and remind us why family comes first. The Western lifestyle has always been at the heart of who we are, and through Coyote Creek Co., we want to share that passion with others. Rooted in the Western way of life, our goal is to bring an authentic Western experience to our community, combining the values, traditions, and way of life we grew up with. From the pieces we carefully choose to the atmosphere we create, Coyote Creek Co. is about more than a business, it’s about sharing a piece of our story, and bringing people together. This is only the beginning of our journey, and we’re grateful to have you along for the ride!